Books | Videos | Articles | Online Resources

Family and friends: Research for this website includes what we know, finding answers to what we don't know, and recognizing that we don't know what we don't know. With your help, we can fill in the blanks making this a comprehensive archive of the Traverso family and how it is woven into the very fabric of San Francisco. Please take a look at some questions looking for answers. Perhaps, you hold the key to open the next door.

A.P. Giannini, Boy of San Francisco

Traverso Archives

In the year 1883 many fruit ranchers in California began to receive letters from San Francisco. Each letter was signed "L. Scatena & Company, by A. P. Giannini." Each told about a reliable firm in San Francisco which paid fair prices for fruit and vegetable crops and sold them promptly to hotels, restaurants and groceries.

But when the rancher took their produce to this firm they discovered that Mr. A. P. Giannini was just thirteen years old! He was Amadeo Peter, Mr. Scatena's stepson.

A. P. Giannini grew up promoting the fruit and vegetable business of his step-father on the San Francisco waterfront. As a very successful adult he established the Bank of Italy for the benefit of the Italian people living in San Francisco.

Marie Hammontree | (Childhood of Famous Americans Series)
Copyright 1956 | 192 pages | Sold on Amazon

San Francisco's Telegraph Hill
San Francisco's Telegraph Hill
Traverso Archives

Since its publication in 1972, "San Francisco's Telegraph Hill" has been considered the definitive history of one of the San Francisco's oldest and most beloved neighborhoods.

David F. Myrick has long had an interest in the history and geography of the western United States which began when he learned that one of his ancestors left Vermont in 1850 by covered wagon to come to San Francisco. Living on Telegraph Hill for almost three decades, he shared his enthusiasm for this special place with his neighbors. After serving for five years as editor and publisher of the neighborhood journal Telegraph Hill (no The Semaphore), he wrote the history of the hill.

Contents include: The Place; The History; The Marine Telegraph; The People; The German Castle and the Cable Car Line; Early Quarries and the Sea Wall; The Gray Brothers, Incredible Quarrymen; Pioneer Park; Coit Tower; Telegraph Hill in Print; North-South Streets: Sansome and Battery, Calhoun, Montgomery, Kearny, Grant, Stockton, Washington Square; East-West Streets: Broadway, Vallejo, Green, Union, Alta, Filbert, Greenwich, Lombard, Chestnut, Francisco and Bay; Streets of the Past Donors of Pioneer Park; Streets of the Past.

David F. Myrick | Howell-North Books
Copyright 1972 | 220 pages | Sold on Amazon

San Francisco | A Sunset Pictorial

Traverso Archives

A look at the City in 1969. Several photos of the Telegraph Hill neighborhood.

Copyright 1969 | Jack McDowell, Editor | Sold on Amazon
The Earth Shook, The Sky Burned | William Bronson

Traverso Archives

Illustrated with more than four hundred on-the-scene photographs, this definitive volume tells the dramatic story of the four days of upheaval and destruction that swept the city when a violent earth tremor rocked the land, succeeded rapidly by a devastating fire that destroyed nearly thirty thousand buildings and left over a quarter million people homeless.

Sold on Amazon
Tales of San Francisco | Samuel Dickson

Traverso Archives

Seventy-two colorful stories about the men and women, the places and events that have contributed to San Francisco's flamboyant history are included in this one-volume edition of Samuel Dickson's three popular books, San Francisco Is Your Home, San Francisco Kaleidoscope, and The Streets of San Francisco.

Sold on Amazon
The Face of San Francisco | Harold Gilliam & Phil Palmer

Traverso Archives

This book difficult to find except electronically. Harold Gilliam is a former environmental columnist for the "San Francisco Chronicle."

Sold on Amazon
San Francisco's Foreign Colonies | No. 2 — Italian
Robert H. Willson | San Francisco Examiner 25 November 1923

It would doubtless be quite impressive to know how much of San Francisco's food is supplied by the Italian population. We may as well let it go at the fisherman's estimate that it is all of the fish. A considerable Italian agricultural population ship their produce to Italian commission merchants. Italian names are more conspicuous along produce row than any others. California fruit has become almost an Italian commodity. Pasta, macaroni, spaghetti, tagliarini, vermicelli, and all other varieties—where do they come from? Italian factories.

The Italians have their own chamber of commerce. They have tried to get at some idea of imports. This is practically impossible for the reason that but a small percentage of Italian goods pays customs duties in this port. Large quantities are received at New York or other ports, and shipped through commission merchants and wholesalers. Italian olive oil is produced. Italy once made wine and shipped it to California and bought wine in California and shipped it to Italy. The passing of wine has made many changes, but little difference in the volume of business transacted here by Italians.

Read More
San Francisco's Italian Community
Healthy Mediterranean Cooking at Home

This blog has information about early San Francisco and how the Italian community influenced the City. Also, find some interesting recipes.

Dollar Times Value Calculator

Calculates inflation to see what a US dollar was worth in the past and today. View historical and today's current inflation rates, using the CPI provided by the United States government. Inflation data is updated regularly, so results may differ from other websites.

English to Italian Translator

Looking to translate a word, phrase, or text from English to Italian? Use the box on the right.


00:01:58 | Published on Jun 8, 2008

00:05:13 | Published on Jun 12, 2012

00:09:17 | Published on Dec 6, 2011

00:12:09 | Published on Jul 26, 2012

00:24:24 | Published on Jan 5, 2014

Online Resources

These sites assisted in providing support information found throughout Rainbow Stores | V. Traverso Co.
Please visit these resources. Death Indexes | Membership may be required
CA Gen Web San Francisco County Information
David Rumsey Map Collection Enter "San Francisco" in search at top of page Shaping San Francisco's digital archives | Telegraph Hill California Naturalization Records Supermarket history A brief and intriguing San Francisco history with emphasis on the most interesting parts San Francisco
Maritime Hertiage Project In the 19th Century, Italy was one of the most overcrowded countries in Europe. Many Italians began considering the possibility of leaving Italy to escape low wages and high taxes.
National Park Service SF Maritime provides information about ships and passengers
Online Directories for San Francisco Search through directories dating back to the 1830's Historical images of San Francisco List of all San Francisco Mayors
San Francisco Call Death Indexes The San Francisco History Association is a group dedicated to remembering our City's colorful past, and to celebrating its rich culture today.
San Francisco Public Library Check out the City Directories
Sanborn Fire Insurance Maps Maps from the Sanborn Fire Insurance Company Stories behind San Francisco street names
How decades of dynamite reshaped Telegraph Hill Genealogy and History for the San Francisco Bay Area San Francisco Museum and Historical Society Interactive map This site is an educational resource intended to provide students, writers, journalists, and anyone interested in the past, quick access to past events in time line form. Various searches | Telegraph Hill, San Francisco, Timeline of San Francisco history