Timeline

Special thanks to Timlines.ws for the local event listings.

Traverso Events Year Local Bay Area Events
Location of 1050 Battery Street is originally a part of the Port of San Francisco at North Beach. It is believed that many ships arriving to the port in 1849 were immediately abandoned by sailors and passengers heading for the Gold Country near Sacramento. Some ships became leased as storehouses. More about the Philip Hone at the Maritime Heritage Project (scroll down about half-way.) About 1851, Yerba Buena Cove began to be built up with landfill covering the ships and wharves. 1849
Population
>1,000

Philip Hone arrived in the port of San Francisco in area known as Law's or Buckelew's Wharf
1654 Dupont purchased by Vittorio in 1908 1852

Rev. Fielding Spotts, First Colored Baptist Church of San Francisco established at 1654 Dupont Street in 1852-1854
Vittorio Born in Italy 1866

 

Mark Twain works for the San Francisco Dramatic Chronicle
Luisa Born in Italy 1875 San Francisco Board of Supervisors passes an ordinance making it a misdemeanor to keep or frequent opium dens

Vittorio immigrates to America
51,558 Italians immigrate

1888

Iron and wood steamship City of Chester sinks in San Francisco Bay, killing 16 people
Luisa immigrates to America 1890
Population
233,959
Kingdavidkalakaua dust.jpg
King David Kalakaua of Hawaii visits San Francisco
Dies at Palace Hotel in 1891
Vittorio and Luisa meet 1890
Population
298,997

1890 Wanted Poster issued by the San Francisco Sheriff
  1891
Scow Schooner ALMA built. No scow schooners save Alma are known to survive afloat in the United States. She is now a National Historic Landmark (#75000179) at Hyde Street Pier.
  1892 Sierra Club is founded by John Muir
  1893
M. H. de Young, a San Francisco local, envisioned a world fair - California Midwinter International Exposition
Vittorio and Luisa marry 1894 Infamous Pullman Strike of 250,000 American Railway Union members in 27 states, led by Eugene V. Debs, cuts the San Francisco Bay Area off from physical correspondence. No trains, no mail, no communication.
How bicycles made the connections.
Bill born in San Francisco 1895
2nd Cliff House built
Family moves to Lake County CA
Vittorio working at Great Western Quicksilver Mine
 
Lefty O’Doul, baseball star, born in Butchertown neighborhood south of Market
Vic born in Lake County 1898
The Spanish-American War bring troops to San Francisco

Ferry Building built

Family moves back to San Francisco 1900-1904
Population
342,782
Plague in San Francisco
Vittorio purchases 491 Greenwich Avenue 1901

More than 1,000 saloon keepers and another 1,000 bartenders in San Francisco, who all influenced political discussions in their saloons

Formation of the Union Labor Party

Jack born in San Francisco 1902 Ansel Adams, American photographer, born in San Francisco
View photos of Golden Gate taken by Adams
439 Greenwich Avenue
Vittorio manages grocery/liquor store
1902-1910  
  1903 The Commonwealth Club of California is founded by San Francisco Chronicle editorial writer Edward F. Adams
  1904
5-story building completed for the Folger Coffee Co. It survived the 1906 earthquake due to wooden piles driven 40 feet into the bay fill below.
  1905 Frank W. Epperson invents the Popsicle on a cold night in San Francisco
Vittorio moves family across the bay
Returns to rebuild 491 Greenwich Avenue
1906 April 18, 1906
Earthquake and Fire
  1907

2nd Plague in San Francisco
Mayor E. E. Schmitz was found guilty of extortion

San Francisco Streetcar strike

Vittorio purchases 1654 Dupont Street ( next door to 491 Greenwich)
Vic reestablishes ownership of 491 Greenwich

1908 FBI organizes | San Francisco FBI History
Vittorio Naturalized as US Citizen
Vic reestablishes ownership of 1654 Dupont Street
1909 John Muir leads the movement to save the Hetch Hetchy Valley from despoliation at the hands of the City and County of San Francisco
Vittorio votes for first time
Lodgers fill Telegraph Hill Hotel
1910
Population
461,912
Angel Island opens and becomes point of entry into US on west coast

1910 Election Ballot Propositions

Buffalo Bill’s Wild West and Pawnee Bill’s Far East combined shows arrived in San Francisco. They set up on 8 acres at 12th and Market with a big arena and 22 tents. This was part of Col. William Cody’s farewell tour.

Vittorio continues rebuilding 491 Greenwich
Vittorio goes to Ogden, Utah and New York, NY during same trip
1911 California's special election held to vote on Senate Constitutional Amendment no. 8 granting suffrage to women
  1912

Movement to create a Greater San Francisco in which southern Marin County, the part of Alameda County which includes Oakland, Piedmont and Berkeley, and northern San Mateo County from San Bruno northwards would have become outer Boroughs of San Francisco, with the City and County of San Francisco functioning as Manhattan, based on the New York City model. East Bay opposition defeated the San Francisco expansion plan in the California legislature, and later attempts at San Francisco Bay Area metropolitan area consolidation in 1917, 1923, and 1928 also failed to be implemented.

Titanic sinks

  1913

California Red Light Abatement Act

Raker Bill granted the city of San Francisco right to dam Hetch Hetchy Valley as a reservoir; and the unfulfilled right of municipalized electricity for the city

  1914 In Los Angeles, a 32,000-square-foot public market called the White Arcade, on the corner of Pico and Main, became the precursor to supermarkets.
Bill is Chief Yeoman in the Navy 1915 Panama–Pacific Exposition
  1916

Click to Enlarge
By mid-1916, after viewing the carnage in Europe, the United States saw itself poised with great reluctance on the edge of participation in World War I. Isolationism and anti-preparedness feeling remained strong in San Francisco, not only among radicals such as the Industrial Workers of the World (otherwise known as the IWW, or the Wobblies), but also among responsible labor leaders. At the same time, with the rise of Bolshevism and labor unrest, San Francisco's business community was nervous. The Chamber of Commerce organized a Law and Order Committee, despite the diminishing influence and political clout of local labor organizations. Radical labor was a small but vociferous minority which few took seriously. Violence, however, was imminent. The huge Preparedness Day parade of Saturday, July 22, 1916, was the target date. A radical pamphlet of mid-July read in part, "We are going to use a little direct action on the 22nd to show that militarism can't be forced on us and our children without a violent protest." At 2:06pm, about half an hour into the parade, a bomb exploded on the west side of Steuart Street, just south of Market Street, near the Ferry Building. The bomb was concealed in a suitcase; ten bystanders were killed and forty wounded in the worst terrorist act in San Francisco history.

First self-service grocery store, Piggly Wiggly, opens


1918-1919

Spanish Flu in San Francisco on September 23, 1918, when Edward Wagner of Eddy Street reportedly brought the flu by train from Chicago. Within the next three weeks, there were more than 500 cases and nearly 50 deaths in the city. SF Chronicle

Anti-Mask League of San Francisco

Bill passes bar exam
12 Lodgers at Telegraph Hill Hotel

1920
Population
506,676
New York-to-San Francisco air mail service was inaugurated. US postal planes began flying across the country, but these flights took place only in daylight because pilots relied on visual landmarks to navigate.
Company moves to 506 Washington Street 1922-1924  
V. Traverso Co. Established 1922
Herbert Fleishhacker purchases from the Spring Valley Water Company a 30-acre site near the ocean to build San Francisco Zoo
  1923 Steinhart Aquarium in Golden Gate Park opens
Company moves to 441 Washington Street 1924-1931  
  1924 Glendale’s Ye Market Place fused the superservice gas station with the public market, combining food providers with a large parking lot.
  1925 Frank Geiss helped organize the Cross City Race (begun in 1915); later became full-time manager of event that became the "Bay to Breakers"
  1926 Construction began on the $5 million War Memorial Opera House
  1927 Bank of Italy became a National Bank; California’s laws prohibiting branch banking changed and A.P. Giannini consolidated his banking properties into the Bank of America of California
Rainbow Stores organizes 1928
Population
>506,676
Creation of California Hockey League
  1929 Completion of Great Highway and Ocean Beach Esplanade
Company moves to 170 Pacific Street 1931-1944
Population
634,394
 
Company gets one of first beer deliveries in San Francisco
Vittorio passes away
1933 End of prohibition
San Francisco Ballet founded
Coit Tower built
  1934 West Coast Waterfront Strike
  1935

San Francisco Museum of Art opens in Veterans Memorial Building

City College established

  1936

San Francisco–Oakland Bay opens

Bridge under construction
Caption: SF Bay Bridge and Embarcadero from Telephone Building

Luisa Passes away 1937 Golden Gate Bridge opens
Company establishes Rainbow Food Stores
First Annual Banquet and Picnic
1939 Golden Gate Exposition held on Treasure Island
Alcatraz becomes federal maximum security prison
  1941
Population
634,536

Attack on Pearl Harbor
US enters World War II

Bill appointed by Governor Warren
as Judge of the Municipal Court
1943 SF’s Fillmore merchants voted to melt down the 14 cast-iron arches that spanned Fillmore from Fulton to California streets to support the war effort
Company purchases 1050 Battery Street 1944-1964  
  1945
Traverso Archives

United Nations Charter signed in San Francisco

  1946 Actress Mitzi Gaynor begins career in San Francisco Civic Light Opera Company’s “Roberta"
V. Traverso Co. Incorporates 1947
Under SF Mayor Roger Lapham the cable car system was slated to be junked until Friedel Klussmann led a group of women to preserve the system won a battle to preserve half the system. She formed the Citizens Committee to Save Cable Cars and stopped the city from junking the whole system.
Corporation meets monthly through 1965 1948 LP record arrives on a vinyl disk; "Beat Generation" begins (more about record stores in San Francisco)
Warehousemen's strike begins in June and a settlement is reached in October 1949 Grace Marchant began her garden project on Telegraph Hill; daughter Valetta carried on project

Bill appointed Presiding Judge of the Superior Court

1950
Population
775,357

The noisy pile driver known as "Alfred the Monster" was brought into SF to build the foundations of the Bank of America building by civil engineer Charles Graff. Alfred was buried at sea upon completion of the job.
Jack assumes management of V. Traverso Co. 1951 The Highway 101 freeway opened. In San Francisco it replaced Bayshore Boulevard as the main north south link to the city.
Directors discussed opening 2nd warehouse in Watsonville-Salinas area 1952 Municipal Railway fares up to 15 cents leading to decline in ridership and 20% increase in automobile traffic downtown (Muni History)
V. Traverso Co. increases company's welfare plan to include benefits to office staff and directors (warehousemen and teamsters were already receiving benefits) 1953 SF Board of Education decided to require newly hired teachers to sign statements that they are not members of the Communist Party in addition to taking the Levering loyalty oath required by the state Constitution
Directors dealt with Robinson-Patman Act issues, coffee market prices, delinquent accounts, increases in freight charges, and expanding the operations 1954 Largest store in the Safeway chain opened at Duboce and Market in SF
Expansion of operations still under consideration including new site, single floor, additional land to expand in future 1955 AFL grocery clerks struck against 400-members of Retail Grocers Association and picketed 2 stores in SF. Negotiations broke down over union demands for $3 per week wage increase. Employer’s lockout closed at least 100 stores
For last few years, directors focused on delinquent accounts 1956 San Francisco’s cable car system reduced from 6 to 3 lines; last car on 70-year-old Washington-Jackson line rolled into the barn
Directors moved from expansion discussions to making improvements including new motor equipment and pallet racks 1957 C.Y. Lee authored novel "The Flower Drum Song," a story of San Francisco’s Chinatown; inspiring Rogers and Hammerstein musical

Following Vic's death, son Victor W. Traverso joins board
Jack becomes president

1958 The Dodgers' Gino Cimoli awaits the first pitch in San Francisco Giants history from Ruben Gomez.
New York Giants move to San Francisco
California legislation places tax on cigarettes
Company purchases a stamping machine
1959 Candlestick Park, first SF stadium, constructed for Giants
Corporation resolved to meet new permit guidelines in connection with alcohol and cigarette 1960
Population
740,316
Demolition of Fontana spaghetti factory (image) on North Point Street, replaced by twin 17-story towers, the old warehouse, built between 1868-1870, first used as woolen mill then converted to spaghetti factory around the turn of the century
1960 fiscal year produced $40,000 in additional earnings (a current value of $328,478); directors approved bonuses for themselves (given salaries for year were below average) and declared a dividend of 15¢ per share of of stock held by stockholders 1961 Tony Bennett, starring at Venetian Room, SF Fairmont Hotel, made 1st solo public performance of “I Left My Heart in San Francisco"
Minutes (February - November) missing from Traverso Archives 1962
North Beach residents reading bulletin at Giornale L'Italia announcing unconditional surrender of Italy
L’Italia building, Stockton and Green, fell under wrecker’s ball; 45-year-old building housed largest Italian-language newspaper this side of New York; newspaper, founded in 1886, merged with La Voce Popolo in 1939; moved to new quarters
Voted a dividend of 50¢ per share of stock paid to stock holders to be paid January 1964; minutes (February - December) missing from Traverso Archives (Jack experiencing health issues this year) 1963
Folger Building | National Register #96000679
Proctor & Gamble Company purchased SF-based Folger Coffee; 1994 P&G closed Folger's plant; brand's last presence in the Bay Area
Directors begin winding up V. Traverso Co.; by October business closed and assets distributed; family continues to own 1050 Battery Street, 491 Greenwich Street and 1654 Grant Avenue 1964 Scottish Rite Masonic Center completed at 2850 19th Ave
Bill retires from bench 1965
“Boss of the Bay” KYA presents Rolling Stones, Byrds, Beau Brummels, Paul Revere and Raiders, and Vejtables, at Civic Auditorium kicking off a five-year influx of music, hippies, drugs, and "free-love"