Grocers' Related Press | Newspapers
California Grocers Advocate

Sales Managers Visit Treasure Island!
December 1938
Jack visits Treasure Island before the opening of the '39 Golden Gate International Exposition

Golden Gate International Exposition 1939 Ticket
Traverso Archives

Ascherman Named President, Sonoma County Association
1 November 1940
Jack was the third speaker (second column)

Grocers' Convention in Chicago
24 October 1941
Note number seven photo of Jack and his team

Traverso Archives

16 October 1964 | Food Mart News
Jack Retires

23 October 1964 | California Grocers Advocate
Jack Retires

Chain Store Management

About the Rainbow Banner
September 1935

Pacific Coast Review

Construction Begun for New Spreckles-Russell Plant
November 1939

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Fact-finding Survey by Rainbow Stores
August 1941

Del Monte Advance News

Rainbow Stores Make Big Success of Del Monte Sale
February 1940

The Wholesale Grocer News

House Cleaning Sale
May 1941

The California Retail Grocers' Advocate

Rainbow Grocers Hold Watsonville-Salinas Banquet
4 November 1932

The San Francisco News, Retail Cooperator

9 July 1933
7,000 At Grocers' Picnic
Rainbow Stores Hold Fourth Annual Affair

The Rainbow Stores, sponsored by the V. Traverso Co., wholesale grocers, gave their fourth annual picnic on Saturday, June 25. Seven thousand people were there-grocers, their families, their customers, the manufacturers, their families, and "everybody."

Enjoy Fun

They cam from as far as San Rafael on the north, and Monterey on the south_7000 people-to enjoy just about the finest picnic people ever held by any grocery organization on the Pacific coast at any time in our remembrance.

In the morning a ball game was enjoyed in which the grocers carried off the "honors" with a 26-10 score, and in the afternoon the grocers again beat the manufacturers in the tug-of-war, a regular event at the annual picnic.

Music Furnished

Many games and races were enjoyed by young and old and a first class orchestra, through the courtesy of the California Baking Co., furnished dance music all the afternoon.

Santa Cruz Evening News

Rainbow Grocers to be Guests at Banquet
25 October 1932

Grocers Group of Three Counties Meets at Dinner
28 October 1932

Valley Personals
May 1933

Traverso to Talk before Marconi Club
24 March 1938

John Traverso to Speak at Session of Marconi Club
25 March 1938

Traverso Tells Marconi Club it can be Political Factor
26 March 1938

Santa Cruz Sentinel

Rainbow Stores Units Hold Get Together Meet
29 October 1932

The Fresno Bee The Republican

Fresno Couple will Leave Monday on Eastern Trip
13 January 1940

The Press Democrat

People You Know
19 October 1940

Grocers' Ass'n Picks Officers
24 October 1941

Traverso Archives

Retail Grocers to Meet Tonight
11 October 1945

Head of State Grocers Guest Speaker
12 October 1945

Ascherman is Grocer Group Head
25 October 1950

Retail Grocers Elect Lagemann
13 October 1953