Chart of Accounts
Click on the Chart of Accounts for a better view. The year is unknown; however it is known that unemployment insurance did not begin until 1935.
Traverso Archives | Jack in Battery Street Office
Bookkeeping before Computers
There are a few records remaining from the 36-years of the wholesale grocery business.
Each member store was assigned a number when joining. Take a look at the full listing of member stores beginning with #002 Broadway Market (Parducci, Menconi), 392 Broadway, San Francisco signing up on 11 July 1928 (look to right for original contract) and ending with Mussat Bros, Lunita Park E, San Bruno signing up 6 August 1949.
To keep up with each store's purchases and payments, a double-sided card was used as a balance sheet. A new card was created each time the previous card was filled. This 1962 example is for store #003, Villa Marina Market (Gene Soda, John Cassa, Anthony Scardina), 1535 Chestnut Street, San Francisco. The secretary would use a typewriter to add the information related to the member on the top of each side. This information included: Market name, contact/owner, member number, sheet number, address of market, salesman assigned to member, phone number, and sales tax number.
Cost of Membership
Membership into Rainbow Stores began in 1928. Local groceries were contacted and asked to join. The initial membership was in the form of a deposit. In the early years that deposit was $50. That is a $700 value in today's economy. The member signed a contract and was assigned a number. That number would correspond to a decal the store owner could place on the front window of his grocery. Below are images with links to the documents for the first member store, Broadway Market (Parducci, Menconi), 392 Broadway, San Francisco.
About 1936, the contract changed and members were required to make a $125 deposit (about $2,200 in today's currency).
All deposits were returned to all members if there were no outstanding bills. When the company finally closed its doors, all remaining businesses were sent checks in the amount of their initial deposit . . . even those who had been members since 1928.
Warehouse and Food Management
The Grocer’s Answer Book Traverso Archives provides concise information for the provision dealer. Three hundred twenty-one grocery related questions and answers in the following twenty-one categories: canned fish and shellfish, canned fruits, canned milk, canned soups, canned vegetables, canned goods—general, cereals and beans, cocoa and chocolate, coffee, cooking oils, dried fruits, flavoring extracts, flour, honey, macaroni and kindred products, nuts and nut products, olives, pickles and kraut, preserves, salt fish, spices, sugar, syrups and molasses, tea, vinegar, how to prepare brine, miscellaneous, holiday items, and when to expect good news. From “What kind of cheese is the cheese known as American cheese?” and “How does coffee grow?” to “The labels of some food products state that the article is prepared with sulphur dioxide. What is the function of sulphur dioxide?” and “When may new goods of Apple Cider, Catsup, Cranberries, Maple Sugar, Maple Syrup, and Olive Oil be expected on the market?”
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